About Cecil

Cecil International Corporation is an Egyptian leading company in distributing kids toys and baby care products.

Founded in 1992 and head quartered in Cairo along with more than 100 retailers covering key destinations in Egypt.

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In less than 25 years, Cecil succeeded to become one of the top three shareholders in the toys market and sole distributor for more than 22 international brands.

It has always been our pleasure to introduce new creative& reputable brands to the market and it will always be our initiative to bring everything New to the market.

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Cecil is dealing with more than 100 retailers covering all over Egypt and including Cairo, Alexandria, Mansoura, Giza, Assyout, Tanta, Sharkia, Sharm El Sheik, Hurghada, Portsaid, Suez & Ismalya.

Cecil has been engaged in a long term relationship with its clients whom we believe are our business partners and our monitor to fill the market gaps and get more insights about customer requirements.


The stores are opened with the aim of getting more insights about customers’ needs and preferences, so we can serve them better and be ready to serve their requirements.

Opened in 2008 with the concept of being the neighborhood toys shop.

In less than 8 years, we were able to open 3 branches to cover key areas Heliopolis – Mokatam – Al Rehab.


Cecil brands are consistent with our vision, mission and objectives. Cecil branding strategy depends on empowering Cecil brand name values and demonstrating premiums in the brands we are featuring.

We believe that our edge is not fully gained from our history & good reputation in the market but also from the power of our brands.

Quality, Safety & Value for money are our major competitive edge in the market and our main motivators to introduce any new brand to Cecil family.

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